We Are Vetter

The Vetter Way | Our Mission/Vision/Values | The Vetter Foundation

The Vetter Way

Jack and Eldora Vetter began Vetter Senior Living (VSL) in 1975 with the belief that the elderly deserve dignity in life. Now, many years later, the Vetters continue to instill that philosophy in every care facility they oversee.

Local administrators and team members share this community-centered management philosophy. This means that each facility is built around the individual needs of the residents and their community. Support and expertise is always available through the VSL team of professionals, based in Omaha, Nebraska. This community focus, combined with years of experience, makes every Vetter Senior Living facility the very best it can be.


Our Mission/Vision/Values

Our Mission

“Dignity in Life” is reflected in our Vision and Values:

Our Vision

  • Quality Life
    We will create a living environment that radiates love, peace, spiritual contentment, dignity, and safety, while encouraging personal independence.
  • Quality Care
    We will dedicate ourselves to provide personalized care and services that achieve extraordinary results and exceed the expectations of those we serve.
  • Excellent Teams
    We will select and develop team members who radiate warmth, compassion, and respect while skillfully performing their duties.
  • Outstanding Facilities
    We will develop buildings and grounds that enhance quality life and are recognized as attractive landmarks in their community.
  • Quality Reputation
    We will be known for promoting relationships of trust, confidence, and loyalty through the quality of our services, the honesty of our people, and involvement in our community.
  • Stewardship
    We will be responsible stewards of our resources to serve people, ensure the long-term financial stability of the company, reinvest in our people and facilities, and pursue growth opportunities.

Our Values

  • Serving
    We succeed by focusing our attention and energies on anticipating and exceeding people’s expectations. Our actions are driven by a “Yes, I Can” attitude and the commitment that we are “Family Serving Family.”
  • Integrity
    Our relationships, services, and decisions will speak for our desire to always act with honesty, fairness, and compassion. People learn from interacting with us that they can trust us to be who we say we are and do what we say we’ll do. We strive to act in a way that will make God smile at our efforts.
  • Teamwork
    Our relationships are built on mutual trust and respect. We recognize the value and worth of each person we are privileged to encounter, work with, and serve. We seek to understand what is important to others and let people know they are appreciated for who they are and what they do.
  • Excellence
    We continually pursue opportunities to improve ourselves and the services we provide. We learn from our experiences, build on our successes, and make changes when changes are beneficial. We develop people’s strengths and remain committed to becoming World Class.

The Vetter Foundation: Serving. Giving. Educating.

The Vetter Foundation was formed in 1992 by Jack and Eldora Vetter with a twofold purpose: to support the various needs of organizations serving others, and to impact and improve the quality of education in health care. While Vetter Health Services is known throughout the healthcare industry for providing quality care and quality of life to their residents, the Vetter Foundation extends those principles globally — to people of all ages — through supporting worldwide missions work.

As a team member of Vetter Senior Living or one of their care centers, each and every day a team member contributes to the success of the company, a portion of that is set aside to help those in need locally and throughout the world. And in the United States, The Vetter Foundation sponsors educational opportunities that impact not only their team members, but the healthcare industry as a whole.

The purpose and cornerstone of the Vetter Foundation continues to benefit and support worldwide charities and mission works. The impact of the Foundation can be seen in local charities, research, education, and other points of need around the world.

Another purpose of the Vetter Foundation is to sponsor educational opportunities that focus on leadership and principles of service. This education has been designed to: develop attitudes of service and teamwork, promote people centered leadership principles, and provide people the skills needed to continually improve the quality of life for seniors. The Vetter Foundation has been established as a private foundation as described in section 501 (c) (3) of the Internal Revenue Code. Contributions are welcome.

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