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Legacy of Exceptional Care

With the purchase of their first facility in 1975, Jack and Eldora Vetter began a tradition of care that has endured through the years as a respected example of excellence to many others in the profession. However, it is not the profession that has held this company’s focus all these years—it is the individuals we serve.

From the beginning, Jack and Eldora stressed that one thing matters most: relationships. If the connections between people are strong, those we serve, and team members are healthy, happy, and productive and we become family. We know it’s the only way to build a comfortable home that is filled with life, love, and happiness.

For that reason, we look at everything we do through the filter of relationships. Our dedication to the people we serve is captured in a mission that was drafted many years ago: “Dignity in Life.” This mission has endured through decades. It means we strive to provide those we serve everything they need (physically, emotionally, and spiritually) to feel respected, fulfilled, useful, healthy, and secure. We use the same filter for our team, creating an environment of work that is encouraging, positive, fulfilling—even fun.

View TimelineOur vision and values that make up the mission, “Dignity in Life,” is our living, dynamic guide and much, much more than a token corporate statement. It directly impacts our work and the lives of those for whom we serve. We hope you will begin to understand the depth of our commitment to them and to our mission. We challenge team members to take on this mission as their own guide, whole-heartedly, with a personal commitment that matches the intensity of our legacy.

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